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Label Theory — Studios

Our services

The foundations behind a clothing brand.

From defining your brand's direction to developing its products and digital presence, we help bring the essential parts of a fashion label together.

01

Brand strategy and positioning

Research, concept refinement, audience definition, market positioning and collection direction — the decisions everything else is built on.

  • Concept refinement
  • Target audience
  • Market positioning
  • Differentiation
  • Category planning
  • Moodboards
  • Initial collection direction

02

Brand identity

A visual identity that reflects your positioning and holds together across every touchpoint.

  • Logo and wordmark direction
  • Colour palette
  • Typography
  • Visual references
  • Brand guidelines
  • Packaging and label direction

03

Apparel design

Garment concepts, silhouettes, colours and product range development that translate your vision into a collection.

  • Collection concept
  • Silhouette and fit
  • Colourways
  • Fabric and trim direction
  • Garment detailing
  • Collection cohesion

04

Technical product development

Preparing and coordinating technical information — specifications, materials, trims and sampling requirements. The precise scope depends on the project.

  • Tech-pack planning
  • Measurements and specs
  • Construction references
  • Trim and material info
  • Sampling preparation
  • Revision planning

05

Sourcing and manufacturing guidance

How to approach supplier research, manufacturer enquiries, sampling, minimum quantities and production planning. We never imply a supplier is secured until it is confirmed.

  • Supplier research
  • Enquiry preparation
  • Sample planning
  • MOQ considerations
  • Supplier communication support
  • Production-readiness

06

E-commerce

Online-store planning, product presentation, page structure, brand storytelling and the digital customer journey.

  • E-commerce strategy
  • Shopify planning or build
  • Website visual direction
  • Product-page structure
  • Brand storytelling

07

Launch preparation

Bringing the identity, products, online presence, campaign assets and launch priorities together.

  • Launch-page preparation
  • Campaign direction
  • Customer journey
  • Launch priorities

Engagement structure

Different stages need different combinations.

Founders rarely need everything at once. Engagements are tailored — these are indicative categories, not fixed packages or published prices.

Studio rack and moodboard
  • 01

    Foundation

    Establish the brand concept and direction.

  • 02

    Identity

    Develop a coherent visual brand system.

  • 03

    Product

    Shape the collection and product-development requirements.

  • 04

    Digital

    Prepare the online brand experience.

  • 05

    Full development

    Combine multiple areas into a tailored project.

Tell us what you need.

Share where you are and what you're building — we'll suggest the right combination of services.

Tell Us What You Need Book a Discovery Call

Every great label begins with a first step.