Selected work
Concept directions from the studio.
Independent concept project — not a client commission
Project 01 — Streetwear
FORM
A concept streetwear label focused on considered silhouettes, heavyweight essentials and a restrained visual identity.
- Positioning
- Quiet, heavyweight essentials for a customer who values cut and fabric over loud graphics.
- Visual identity
- A spaced serif wordmark, a monochrome palette of washed charcoal and concrete, and woven labels as the primary brand mark.
- Product direction
- Oversized hoodies, wide sweatpants and boxy tees in garment-dyed heavyweight cotton.
- Key design decisions
- Drop shoulders and cropped hems to define the silhouette
- Tonal embroidery instead of printed logos
- Packaging treated as part of the garment
Services demonstrated
- Brand strategy
- Identity
- Apparel design
- Packaging direction
Independent concept project — not a client commission
Project 02 — Activewear
PACE
A concept activewear brand exploring technical fabrics, functional details and a modern training wardrobe.
- Positioning
- A training wardrobe for urban runners that moves between the street and the session.
- Visual identity
- A condensed sans wordmark, a slate and stone palette, and a single angular mark used on trims and zip pullers.
- Product direction
- Lightweight shells, training shorts and layering tops with bonded seams and reflective detailing.
- Key design decisions
- Function-led detailing as the visual language
- A tight core range before expanding
- Campaign imagery shot in architecture, not gyms
Services demonstrated
- Positioning
- Identity
- Product direction
- Campaign direction
Independent concept project — not a client commission
Project 03 — Contemporary Fashion
OBJECT
A concept fashion label built around elevated essentials, subtle detailing and a consistent visual language.
- Positioning
- Elevated, seasonless essentials in natural fabrics for a considered wardrobe.
- Visual identity
- Soft ivory and sand palette, an editorial serif, and generous white space across every touchpoint.
- Product direction
- Relaxed trench coats, linen shirting and wide-leg trousers designed as one cohesive capsule.
- Key design decisions
- A capsule of six pieces that style together
- Natural linen and cotton only
- Product pages written like editorial captions
Services demonstrated
- Brand concept
- Identity
- Collection direction
- E-commerce direction
Your label could be next.
Real client projects will be added here as they're approved for publication.
Every great label begins with a first step.